Apple Files for ‘Platoon’ Trademarks In Europe and Hong Kong
A filing discovered today found revealed that Apple applied for the trademarks about three weeks before the acquisition of Platoon.
Apple acquired the London-based creative services firm back in December of last year. Denzyl Feigelson and Saul Klein partnered to found the firm back in 2016.
Platoon helped develop several early-stage artists in the UK and the US over a period of two years. Billie Eilish, Stefflon Don, and Jorja Smith are just a few artists who started with Platoon.
In September of 2018, Platoon expanded into South Africa via its Cape Town Creative Lab. Then came the monster acquisition.
Now it looks like Apple has plans on expanding the A&R company into Hong Kong and the rest of Europe.
The trademark itself is simply for the word ‘Platoon’ with no styling attached to it. The trademark filed under International Classes 35 and 41 offers some idea as to Apple’s plans with the brand (not that it’s hard to guess.)
“Class 35: Career planning and information services for musicians; advertising, marketing, and promotion services in the field of music; analysis of advertising response and market research in the field of music; media planning services in the field of music; data processing services in the field of music; business monitoring and consulting services, namely, tracking web sites and consumer behavior to provide strategy, insight, marketing, sales, and operations advise in the field of music; promoting musical concerts and other entertainment events of others; organizing and conducting tours and concerts for musical artists.”
“Class 41: Arranging, organizing, conducting, and presenting concerts, live performances, entertainment special events, and festivals; production, distribution, and presentation of sound recordings; providing websites featuring entertainment and music programming; music publishing services; music distribution services; music and video production services.”
The phrase ‘that covers it’ certain applies here, though trademark filings are often sweepingly broad. Either way, Apple Music is broadly expanding into artist services and extra-platform activities, with Spotify pursuing a similar expansion march.